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THAILAND
20 Mar 2019
Honda Automobile (Thailand) Co., Ltd.
The New Horizon Begins with All-new Honda Accord
Bangkok: Honda Automobile (Thailand) Co., Ltd. officially introduces All-new Honda Accord, the new premium sport sedan that opens a new horizon to Thai automotive industry and challenges all the limit by offering impressively powerful drive and advanced safety technology. The 10th generation Honda Accord is powered by 1.5L Di VTEC TURBO 190 Ps and the Sport Hybrid i-MMD system which deliver powerful performance and fuel efficiency, together with Honda SENSING, the premium advanced safety technology, and new exterior and interior design that harmonize its premium and sporty design perfectly. Combined with modern several functions to fit the customers’ different lifestyle and needs, Honda will officially announce the price and start the selling of All-new Honda Accord in May 2019.
 
Mr. Pitak Pruittisarikorn, Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., said, “Honda Accord is one of our flagship models that has received excellent response from our customers worldwide. We have developed the sedan for nine generations and all of them have been recognized as the leader for introducing automotive technology to the market. Today, when technology moves faster than ever, Honda has made another step ahead and challenged all the rules and limitations. The 10th generation Honda Accord will be at the top as automotive technology leader. The model will enhance our customers’ pride with the unique sport premium design. Honda Accord is ready to bring you across the new horizon.”
 
All-new Honda Accord comes with two power options as follows:
1.5L Di VTEC TURBO engine has maximum power of 190 Ps and is highly responsive with maximum torque of 243 newton-meters produced by Honda’s advanced Direct Injection, powerful turbocharger that injects air to the combustion chamber faster for greater efficiency and the spontaneous CVT. The new powerful 1.5L TURBO engine offers better performance than the 2.4L engine in the previous generation and impressive fuel efficiency of 16.4 kilometers/liter which is better than the previous 2.0L engine. In addition, the turbo engine is environmentally friendly and E85 correspondent.
 
Sport Hybrid Intelligent Multi Mode Drive (i-MMD) System comes with 2.0 Lt Atkinson Cycle, DOHC i-VTEC engine, 4 cylinders 16 valves with two electric motors, E-CVT and Lithium-Ion battery that produces the maximum power of 215 Ps. The engine can smoothly switch between different driving modes – EV Drive Mode, Hybrid Drive Mode and Engine Drive Mode, in response to different driving condition intelligently. At a push on the Sports Drive Mode at the gear shift, the new Honda Accord will shift to sporty drive for greater fun. For a sportier and more exciting drive, pressing the “sport” button on the center console and you can experience a Sport Drive Mode. The Sport Hybrid i-MMD, full hybrid system offers powerful drive, fuel efficiency at 24.4 kilometers/liter, and is environmental friendly with CO2 emission rate at only 97 grams/kilometer.
 
Honda SENSING brings safety to another level. The millimeter-wave radar and monocular camera work together to sense obstacles in front of the vehicle while warning and assisting drivers in critical driving situation to help minimize collision severity from unavoidable accident. The system provides enhanced safety for both driver and pedestrians on the road. The Honda SENSING comprises:
  • Collision Mitigation Braking System (CMBS)
  • Adaptive Cruise Control with Low-Speed Follow (ACC with LSF)
  • Lane Keeping Assist System (LKAS)
  • Road Departure Mitigation System with Lane Departure Warning (RDM with LDW)
  • Auto High-Beam (AHB)
 
Other advanced safety features include Cross Traffic Monitor (CTM) that alerts driver with sound and arrows on display when another vehicle comes on the left rear or right side of the rear; Multi-View Camera System (MVCS)  which shows image from all directions including bird’s eye view using the four cameras (front, left, right and rear), and Honda Smart Parking Assist System which automatically controls the steering wheel and the driver only moves forward or backward as advised and shown on the display, making reverse and parallel parking easily.
 
Exterior design perfectly combines luxury and sporty look with simplicity and refinement. Dynamic and sharp lines have enhanced the sporty and luxury design, new chrome front grille and streamlined LED Daytime Running Lights (DRL). The LED taillights enhance the All-new Honda Accord’s unique design. New sporty 17-inch alloy wheels in the Turbo engine model and 18-inch wheels in the Hybrid have added sporty look to the sedan.
 
Another highlight is the passenger cabin which is carefully designed to best reflect the premium sport look and feel. Horizontal console design has created a clean center display and more leg room as well as a better visibility. The cabin is more spacious and provides greater comfort and convenience to driver with premium functions, such as the Head-Up Display (HUD), the 7-inch TFT drivers meter, the 8-inch Advanced Touch instrument panel that supports Apple CarPlay, SIRI voice command support, wireless charger, Engine Remote Start, etc. The New Honda Accord offers quiet and more comfortable ride in all journeys.
 
All-new Honda Accord comes in four colors, including New Platinum White (Pearl), Crystal Black (Pearl), Lunar Silver (Metallic), and Modern Steel Gray (Metallic), and three interior colors – ivory beige, black and brown (only in HYBRID TECH model which depends on the exterior color). Three variants are as follows:
  • HYBRID TECH: price not over 1,800,000 baht
  • HYBRID: price not over 1,650,000 baht
  • TURBO EL: price not over 1,500,000 baht
 
The official price of All-new Honda Accord will be announced in May 2019 when the model is available at all Honda showrooms nationwide.
 
Interested customers can experience the All-new Honda Accord at the 40th Bangkok International Motor Show from 27 March – 7 April 2019 at Booth No. A9, Challenger Hall 2, Impact Arena, Muang Thong Thani. Customers can request for further information and register their interest at Honda booth at the event, at Honda showrooms nationwide or visit www.honda.co.th/accord.
 
For more information, contact Honda showrooms nationwide or visit www.honda.co.th/accord.
Remark:
  • Standard equipment varies by model
  • Interior color differs according to exterior colors
  • Platinum White (metallic) is subjected to 12,000 baht extra, and Crystal Black (metallic) 8,000 baht

© Asian Honda Motor Co., Ltd. All Rights Reserved
Thailand
20 Mar 2019
Honda Automobile (Thailand) Co., Ltd.
The New Horizon Begins with All-new Honda Accord
Bangkok: Honda Automobile (Thailand) Co., Ltd. officially introduces All-new Honda Accord, the new premium sport sedan that opens a new horizon to Thai automotive industry and challenges all the limit by offering impressively powerful drive and advanced safety technology. The 10th generation Honda Accord is powered by 1.5L Di VTEC TURBO 190 Ps and the Sport Hybrid i-MMD system which deliver powerful performance and fuel efficiency, together with Honda SENSING, the premium advanced safety technology, and new exterior and interior design that harmonize its premium and sporty design perfectly. Combined with modern several functions to fit the customers’ different lifestyle and needs, Honda will officially announce the price and start the selling of All-new Honda Accord in May 2019.
 
Mr. Pitak Pruittisarikorn, Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., said, “Honda Accord is one of our flagship models that has received excellent response from our customers worldwide. We have developed the sedan for nine generations and all of them have been recognized as the leader for introducing automotive technology to the market. Today, when technology moves faster than ever, Honda has made another step ahead and challenged all the rules and limitations. The 10th generation Honda Accord will be at the top as automotive technology leader. The model will enhance our customers’ pride with the unique sport premium design. Honda Accord is ready to bring you across the new horizon.”
 
All-new Honda Accord comes with two power options as follows:
1.5L Di VTEC TURBO engine has maximum power of 190 Ps and is highly responsive with maximum torque of 243 newton-meters produced by Honda’s advanced Direct Injection, powerful turbocharger that injects air to the combustion chamber faster for greater efficiency and the spontaneous CVT. The new powerful 1.5L TURBO engine offers better performance than the 2.4L engine in the previous generation and impressive fuel efficiency of 16.4 kilometers/liter which is better than the previous 2.0L engine. In addition, the turbo engine is environmentally friendly and E85 correspondent.
 
Sport Hybrid Intelligent Multi Mode Drive (i-MMD) System comes with 2.0 Lt Atkinson Cycle, DOHC i-VTEC engine, 4 cylinders 16 valves with two electric motors, E-CVT and Lithium-Ion battery that produces the maximum power of 215 Ps. The engine can smoothly switch between different driving modes – EV Drive Mode, Hybrid Drive Mode and Engine Drive Mode, in response to different driving condition intelligently. At a push on the Sports Drive Mode at the gear shift, the new Honda Accord will shift to sporty drive for greater fun. For a sportier and more exciting drive, pressing the “sport” button on the center console and you can experience a Sport Drive Mode. The Sport Hybrid i-MMD, full hybrid system offers powerful drive, fuel efficiency at 24.4 kilometers/liter, and is environmental friendly with CO2 emission rate at only 97 grams/kilometer.
 
Honda SENSING brings safety to another level. The millimeter-wave radar and monocular camera work together to sense obstacles in front of the vehicle while warning and assisting drivers in critical driving situation to help minimize collision severity from unavoidable accident. The system provides enhanced safety for both driver and pedestrians on the road. The Honda SENSING comprises:
 
Other advanced safety features include Cross Traffic Monitor (CTM) that alerts driver with sound and arrows on display when another vehicle comes on the left rear or right side of the rear; Multi-View Camera System (MVCS)  which shows image from all directions including bird’s eye view using the four cameras (front, left, right and rear), and Honda Smart Parking Assist System which automatically controls the steering wheel and the driver only moves forward or backward as advised and shown on the display, making reverse and parallel parking easily.
 
Exterior design perfectly combines luxury and sporty look with simplicity and refinement. Dynamic and sharp lines have enhanced the sporty and luxury design, new chrome front grille and streamlined LED Daytime Running Lights (DRL). The LED taillights enhance the All-new Honda Accord’s unique design. New sporty 17-inch alloy wheels in the Turbo engine model and 18-inch wheels in the Hybrid have added sporty look to the sedan.
 
Another highlight is the passenger cabin which is carefully designed to best reflect the premium sport look and feel. Horizontal console design has created a clean center display and more leg room as well as a better visibility. The cabin is more spacious and provides greater comfort and convenience to driver with premium functions, such as the Head-Up Display (HUD), the 7-inch TFT drivers meter, the 8-inch Advanced Touch instrument panel that supports Apple CarPlay, SIRI voice command support, wireless charger, Engine Remote Start, etc. The New Honda Accord offers quiet and more comfortable ride in all journeys.
 
All-new Honda Accord comes in four colors, including New Platinum White (Pearl), Crystal Black (Pearl), Lunar Silver (Metallic), and Modern Steel Gray (Metallic), and three interior colors – ivory beige, black and brown (only in HYBRID TECH model which depends on the exterior color). Three variants are as follows:
 
The official price of All-new Honda Accord will be announced in May 2019 when the model is available at all Honda showrooms nationwide.
 
Interested customers can experience the All-new Honda Accord at the 40th Bangkok International Motor Show from 27 March – 7 April 2019 at Booth No. A9, Challenger Hall 2, Impact Arena, Muang Thong Thani. Customers can request for further information and register their interest at Honda booth at the event, at Honda showrooms nationwide or visit www.honda.co.th/accord.
 
For more information, contact Honda showrooms nationwide or visit www.honda.co.th/accord.
Remark: