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THAILAND
11 Mar 2013
Honda Automobile (Thailand) Co., Ltd.
All-new 9th generation Honda Accord brings remarkable levels of luxury and style to meet all your desires
Bangkok - Honda Automobile (Thailand) Co., Ltd. today announced the launch of the all-new Honda Accord sedan, the ninth generation of Honda’s popular luxury passenger model. The all-new Honda Accord has an unrivalled elegant design that reflects customers’ tastes and fulfills their desire for the ideal of luxury with the highest levels of riding comfort, style and technical sophistication.  Completely redesigned, the all-new Honda Accord features a wide range of smart driving technologies that deliver responsive performance, enhanced safety and greater fuel efficiency while providing a greener motoring experience.  It’s now available from Honda dealers nationwide in five variants at a starting price of 1,299,000 baht.  Sales for the all-new Honda Accord are expected to reach 20,000 units within one year.
 
According to Mr. Pitak Pruittisarikorn, Executive Vice President, Honda Automobile (Thailand) Co., Ltd., “Since its introduction in 1976 through to the end of 2012, the Honda Accord has captured the hearts of global consumers, generating accumulated sales of over 19 million units in 160 countries worldwide.  Accumulated sales in Thailand from 1984 until the end of 2012 amount to 138,229 units.
 
“Throughout its 37 years of becoming a legend, the Honda Accord has been continuously developed and enhanced with innovative automotive breakthroughs, making it a truly unique automobile that brings the joy of driving to customers worldwide.  The all-new Honda Accord is the ninth generation of Honda’s premium model with an even more luxurious, elegant and comfortable design that offers intelligent and safe driving technology and provides the greatest value for money,” added Mr. Pitak.
 
The launch of the all-new Honda Accord is the redesign of a premium, luxurious and elegant model of automobile with many superior innovations:


 
An ideal blend of unparalleled luxury and elegance with sporty design:  With crisp styling and improved aerodynamic efficiency, the all-new Honda Accord’s contoured body gives every square inch a sleek, bold and elegant appearance.  Innovative exterior design features include a more refined front grille, piano-black pillars and LED tail lights
Ultimate comfort: Inside, the all-new Honda Accord indulges the driver and passengers in absolute comfort with increased key interior dimensions. The spacious front and rear seats offer comfortable shoulder room. The roomier cabin features redesigned contoured seating, including an 8-way electrically-adjustable driver’s memory seat and a 4-way electrically-adjustable front passenger seat.  Other features include an Active Noise Control (ANC) system offering a remarkably quiet ride, dual-zone automatic climate control for maximum driving pleasure, Adaptive Cruise Control (ACC), and a One Push Ignition System.
 
Innovative onboard electronics include a bright, full-color 8-inch (diagonal) intelligent Multi-Information Display (i-MID) and navigation system.  With the Smart Interface, drivers can control the audio system and the Bluetooth Hands Free Telephone interface using the On-demand Touch Panel.
 
Unmatched powertrain:  The new Honda Accord 2.4-liter is the first model available in Thailand equipped with Honda’s new and smart Earth Dreams technology, a next-generation set of technological advancements that enhance the engine to greatly improve both driving performance and fuel efficiency.  The 2.4-liter, 16-valve, i-VTEC DOHC 4-cylinder model offers 174 horsepower at 6,200 rpm and torque of 225 Nm (23.0 kg-m) at 4,000 rpm. The 2.0-Liter, 16-valve, i-VTEC SOHC 4-cylinder engine offers 155 horsepower at 6,500 rpm and torque of 190 Nm (19.4 kg-m) at 4,300 rpm. Both engines come with 5-speed automatic transmission and are E85 compatible. 
 
Pre-eminent safety technology: The all-new Honda Accord offers an impressive array of breakthrough safety features based on Honda's comprehensive 360-degree approach to technologies designed to enhance a driver's visibility.  They include a Collision Mitigation Brake System (CMBS) that alerts the driver to an imminent front end collision and assists in braking by automatically applying an appropriate amount of braking force to avoid or minimize the chances of hitting a vehicle ahead in traffic; the Honda LaneWatch Blind Spot Display for an enhanced view of the passenger-side roadway; Active Cornering Lights to provide enhanced night time visibility when the vehicle is turning; a multi-angle rearview camera; Daytime Running Lights, dual front airbags; i-Side airbags, side curtain airbags; Vehicle Stability Assist (VSA) to help stabilize the vehicle during cornering; Motion Adaptive Electric Power Steering (MA-EPS); Hill Start Assist (HSA); an Anti-lock Brake System (ABS); Electronic Brake Distribution; Immobilizer, Emergency Stop Signal (ESS) and water-dispersing front side windows and hydrophilic side door mirrors to enhance driving visibility (features vary according to variants).
 
 
To reinforce how the all-new Honda Accord brings a remarkable level of luxury and style to meet all desires, Honda has developed a marketing communications plan that includes a TVC under the concept of “All My Desire”.  It incorporates the classic Thai love song “Sa-ne-ha” rearranged with a new melody and English-language lyrics.  The TVC will be on-air from today onwards.
 
The all-new Honda Accord is available in five variants including the 2.0 EL; the 2.0 EL NAVI; the 2.4 EL; the 2.4 EL NAVI, and the 2.4 TECH at prices ranging from 1,299,000 to 1,799,000 Baht. The all-new Honda Accord comes in five colors including White Orchid Pearl (an additional 12,000 baht), Alabaster Silver Metallic, and Crystal Black Pearl (an additional 8,000 baht), as well as two new colors – Modern Steel Metallic and Champagne Frost Pearl (an additional 8,000 baht). 
 
“We are confident that, with its sensational looks, luxurious comfort, innovative technology and spirited yet economical performance, the all-new Honda Accord will represent a new chapter in the premium car segment. We believe that it will be as popular among Thai customers as previous Accord generations. We expect sales of the new Honda Accord will reach 20,000 units within one year,” concluded Mr. Pitak.
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Thailand
11 Mar 2013
Honda Automobile (Thailand) Co., Ltd.
All-new 9th generation Honda Accord brings remarkable levels of luxury and style to meet all your desires
Bangkok - Honda Automobile (Thailand) Co., Ltd. today announced the launch of the all-new Honda Accord sedan, the ninth generation of Honda’s popular luxury passenger model. The all-new Honda Accord has an unrivalled elegant design that reflects customers’ tastes and fulfills their desire for the ideal of luxury with the highest levels of riding comfort, style and technical sophistication.  Completely redesigned, the all-new Honda Accord features a wide range of smart driving technologies that deliver responsive performance, enhanced safety and greater fuel efficiency while providing a greener motoring experience.  It’s now available from Honda dealers nationwide in five variants at a starting price of 1,299,000 baht.  Sales for the all-new Honda Accord are expected to reach 20,000 units within one year.
 
According to Mr. Pitak Pruittisarikorn, Executive Vice President, Honda Automobile (Thailand) Co., Ltd., “Since its introduction in 1976 through to the end of 2012, the Honda Accord has captured the hearts of global consumers, generating accumulated sales of over 19 million units in 160 countries worldwide.  Accumulated sales in Thailand from 1984 until the end of 2012 amount to 138,229 units.
 
“Throughout its 37 years of becoming a legend, the Honda Accord has been continuously developed and enhanced with innovative automotive breakthroughs, making it a truly unique automobile that brings the joy of driving to customers worldwide.  The all-new Honda Accord is the ninth generation of Honda’s premium model with an even more luxurious, elegant and comfortable design that offers intelligent and safe driving technology and provides the greatest value for money,” added Mr. Pitak.
 
The launch of the all-new Honda Accord is the redesign of a premium, luxurious and elegant model of automobile with many superior innovations:


 
An ideal blend of unparalleled luxury and elegance with sporty design:  With crisp styling and improved aerodynamic efficiency, the all-new Honda Accord’s contoured body gives every square inch a sleek, bold and elegant appearance.  Innovative exterior design features include a more refined front grille, piano-black pillars and LED tail lights
Ultimate comfort: Inside, the all-new Honda Accord indulges the driver and passengers in absolute comfort with increased key interior dimensions. The spacious front and rear seats offer comfortable shoulder room. The roomier cabin features redesigned contoured seating, including an 8-way electrically-adjustable driver’s memory seat and a 4-way electrically-adjustable front passenger seat.  Other features include an Active Noise Control (ANC) system offering a remarkably quiet ride, dual-zone automatic climate control for maximum driving pleasure, Adaptive Cruise Control (ACC), and a One Push Ignition System.
 
Innovative onboard electronics include a bright, full-color 8-inch (diagonal) intelligent Multi-Information Display (i-MID) and navigation system.  With the Smart Interface, drivers can control the audio system and the Bluetooth Hands Free Telephone interface using the On-demand Touch Panel.
 
Unmatched powertrain:  The new Honda Accord 2.4-liter is the first model available in Thailand equipped with Honda’s new and smart Earth Dreams technology, a next-generation set of technological advancements that enhance the engine to greatly improve both driving performance and fuel efficiency.  The 2.4-liter, 16-valve, i-VTEC DOHC 4-cylinder model offers 174 horsepower at 6,200 rpm and torque of 225 Nm (23.0 kg-m) at 4,000 rpm. The 2.0-Liter, 16-valve, i-VTEC SOHC 4-cylinder engine offers 155 horsepower at 6,500 rpm and torque of 190 Nm (19.4 kg-m) at 4,300 rpm. Both engines come with 5-speed automatic transmission and are E85 compatible. 
 
Pre-eminent safety technology: The all-new Honda Accord offers an impressive array of breakthrough safety features based on Honda's comprehensive 360-degree approach to technologies designed to enhance a driver's visibility.  They include a Collision Mitigation Brake System (CMBS) that alerts the driver to an imminent front end collision and assists in braking by automatically applying an appropriate amount of braking force to avoid or minimize the chances of hitting a vehicle ahead in traffic; the Honda LaneWatch Blind Spot Display for an enhanced view of the passenger-side roadway; Active Cornering Lights to provide enhanced night time visibility when the vehicle is turning; a multi-angle rearview camera; Daytime Running Lights, dual front airbags; i-Side airbags, side curtain airbags; Vehicle Stability Assist (VSA) to help stabilize the vehicle during cornering; Motion Adaptive Electric Power Steering (MA-EPS); Hill Start Assist (HSA); an Anti-lock Brake System (ABS); Electronic Brake Distribution; Immobilizer, Emergency Stop Signal (ESS) and water-dispersing front side windows and hydrophilic side door mirrors to enhance driving visibility (features vary according to variants).
 
 
To reinforce how the all-new Honda Accord brings a remarkable level of luxury and style to meet all desires, Honda has developed a marketing communications plan that includes a TVC under the concept of “All My Desire”.  It incorporates the classic Thai love song “Sa-ne-ha” rearranged with a new melody and English-language lyrics.  The TVC will be on-air from today onwards.
 
The all-new Honda Accord is available in five variants including the 2.0 EL; the 2.0 EL NAVI; the 2.4 EL; the 2.4 EL NAVI, and the 2.4 TECH at prices ranging from 1,299,000 to 1,799,000 Baht. The all-new Honda Accord comes in five colors including White Orchid Pearl (an additional 12,000 baht), Alabaster Silver Metallic, and Crystal Black Pearl (an additional 8,000 baht), as well as two new colors – Modern Steel Metallic and Champagne Frost Pearl (an additional 8,000 baht). 
 
“We are confident that, with its sensational looks, luxurious comfort, innovative technology and spirited yet economical performance, the all-new Honda Accord will represent a new chapter in the premium car segment. We believe that it will be as popular among Thai customers as previous Accord generations. We expect sales of the new Honda Accord will reach 20,000 units within one year,” concluded Mr. Pitak.