The annual study analyses a company’s financial performance, the role the brand plays in purchase decisions and the brand’s competitive strength.
The Honda brand is valued in excess of USD 22 billion, which is an increase of six percent from 2014.
This valuation improved Honda’s position in the all industry ranking by one place to 19th.
This positive recognition of Honda’s brand value is the latest in a long line of major new model launches in Australia over the last year that included a new Jazz and HR-V, along with upgrades across the CR-V and Civic hatch ranges.
The future continues to be bright for Honda, with the highly-anticipated new Honda NSX scheduled for the second half of 2016 in Australia.
Adding further proof that Honda is returning to its sporting heritage is its partnership with McLaren in Formula 1; a partnership that delivered eight world championships between 1988 and 1992.
Honda is the world’s biggest engine manufacturer, a leader in automotive research and development, and consistently rated a top performer in customer satisfaction. There are more than 400,000 Hondas on the road in Australia and millions of happy customers worldwide.
For further information on Interbrand’s 2015 best global brands ranking, please visit http://interbrand.com/best-brands/
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